DENVER, CO – (January 20, 2010) – Comfort Dental, the largest dental franchise in America with over 1.5 million patients throughout 5 states and Live Nation, the world’s largest live music company, today announced a three-year partnership that gives Comfort Dental the naming rights to the former Fiddler’s Green Amphitheatre located in Greenwood Village, Colorado. Beginning today the amphitheatre will be called Comfort Dental Amphitheatre.
According to Dr. Neil Norton, Vice President for Comfort Dental, “We are excited to place our name on Comfort Dental Amphitheatre. Ultimately, good dental health and good overall health is what we deliver to patients. When people enjoy the music at Comfort Dental Amphitheatre, that positive feeling carries over to our brand and their next dental visit. The partnership with Live Nation underscores our commitment to a positive experience with Comfort Dental.
Comfort Dental Amphitheatre, owned by the
Live Nation, can accommodate 17,000 people and hosts approximately 25 events per year.
In 2009, Live Nation celebrated one of the most successful seasons in the 20-year history of the venue with sellouts and memorable performances by celebrated artists including Aerosmith, Blink 182, No Doubt, Nickelback, Brad Paisley and Nine Inch Nails / Jane’s Addiction, among others.
“Comfort Dental knows
that Live Nation’s live music platform is a great way to increase their brand
awareness, especially in their home state of
ABOUT LIVE NATION
Live Nation’s mission is to maximize the live concert experience. Our core business is producing, marketing and selling live concerts for artists via our global concert pipe.
Live Nation is the largest producer of live concerts in the
world, annually producing over 22,000 concerts for 1,600 artists in 33 countries.
During 2008, the company sold over 50 million concert tickets and drove over 70
million unique visitors to LiveNation.com. Live Nation is transforming the
concert business by expanding its concert platform into ticketing and building
the industry’s first artist-to-fan vertically integrated concert
platform. The company is headquartered in
About Comfort Dental
Comfort Dental has over 1.5 million
patients, and is the largest dental franchise in
Comfort Dental’s core mission is to expand
access to quality dental care by making it affordable and convenient. New
patients pay $19 which includes exam and x-rays. Braces for kids are $109 per
month; adults are $119 per month with the Gold Plan. Comfort Dental also
offers oral cancer screenings for $10. Comfort Dental’s fees are about
50-percent or less of what other