LIVE NATION AND COMFORT DENTAL ANNOUNCE NAMING AGREEMENT FOR ONE OF COLORADO ’S PREMIERE MUSIC VENUES “COMFORT DENTAL AMPHITHEATRE”

 

 

DENVER, CO – (January 20, 2010) – Comfort Dental, the largest dental franchise in America with over 1.5 million patients throughout 5 states and Live Nation, the world’s largest live music company, today announced a three-year partnership that gives Comfort Dental the naming rights to the former Fiddler’s Green Amphitheatre located in Greenwood Village, Colorado. Beginning today the amphitheatre will be called Comfort Dental Amphitheatre.

According to Dr. Neil Norton, Vice President for Comfort Dental, “We are excited to place our name on Comfort Dental Amphitheatre. Ultimately, good dental health and good overall health is what we deliver to patients. When people enjoy the music at Comfort Dental Amphitheatre, that positive feeling carries over to our brand and their next dental visit. The partnership with Live Nation underscores our commitment to a positive experience with Comfort Dental.

Comfort Dental Amphitheatre, owned by the Museum of Outdoor Arts and operated by

Live Nation, can accommodate 17,000 people and hosts approximately 25 events per year.

In 2009, Live Nation celebrated one of the most successful seasons in the 20-year history of the venue with sellouts and memorable performances by celebrated artists including Aerosmith, Blink 182, No Doubt, Nickelback, Brad Paisley and Nine Inch Nails / Jane’s Addiction, among others.

“Comfort Dental knows that Live Nation’s live music platform is a great way to increase their brand awareness, especially in their home state of Colorado ,” said Maureen Ford, Live Nation President of North America Music Sales.   “We’re thrilled to have a locally owned and operated sponsor that has a strong vested interest in Colorado like we do here in the Rocky Mountain office.  After a banner year in 2009 at the venue, with some of the strongest attendance and one of the most diverse line-ups in the country, Comfort Dental now has an ideal place to reach new and existing customers with their brand.  We are excited to have them on board.”

 

ABOUT LIVE NATION

 

Live Nation’s mission is to maximize the live concert experience. Our core business is producing, marketing and selling live concerts for artists via our global concert pipe.

 

Live Nation is the largest producer of live concerts in the world, annually producing over 22,000 concerts for 1,600 artists in 33 countries.  During 2008, the company sold over 50 million concert tickets and drove over 70 million unique visitors to LiveNation.com. Live Nation is transforming the concert business by expanding its concert platform into ticketing and building the industry’s first artist-to-fan vertically integrated concert platform.  The company is headquartered in Los Angeles , California and is listed on the New York Stock Exchange , trading under the symbol LYV.  For additional information about the company, please visit www.livenation.com/investors.

 

About Comfort Dental

Comfort Dental has over 1.5 million patients, and is the largest dental franchise in America . Comfort Dental has 65 offices in Colorado , and additional offices in New Mexico , Ohio , Missouri and Texas . Every office is independently owned by the dentists. Dr. Rick Kushner, D.D.S., founded Comfort Dental in 1977 and pioneered the concept of fair pricing dentistry.  

Comfort Dental’s core mission is to expand access to quality dental care by making it affordable and convenient. New patients pay $19 which includes exam and x-rays. Braces for kids are $109 per month; adults are $119 per month with the Gold Plan.  Comfort Dental also offers oral cancer screenings for $10. Comfort Dental’s fees are about 50-percent or less of what other Colorado dentists charge. Comfort Dental is one of the largest Medicaid providers in Colorado . Comfort Dental improves access by having extended regular office hours including Monday-Friday, 7:30 AM to 7:30 PM , Saturdays, 7:30 AM to 1:30 PM , and 24-hour emergency access.  For people without dental insurance, Comfort Dental offers their own dental plans that offer more discounts on services.